case studies
the blowout bar
The Blowout Bar: 152% more appointments in six months.
client testimonial
What the client says.
“Within about six months, appointments from our ads had increased by around 150%.”
Summary
At a glance.
The challenge
What we did
The results
+152%
200+
-12%
5:1
Challenge
Where we started.
The Blowout Bar is a premier blowout salon with three locations across Columbus, Ohio, specializing in blowouts, styling and makeup. It has been featured in The Knot, Columbus Monthly and ABC 6.
The team had been running Google and Meta ads themselves. The campaigns weren’t built to attract new clients, and while clicks were reported, bookings weren’t – so nobody knew what the ads actually produced.
They needed a partner to set up proper tracking, take over strategy and day-to-day management, and grow appointments across all three locations.
Approach
What we did.
Rebuilt the tracking
Before changing a single ad, we re-configured conversion tracking end to end. Every booked appointment could now be tied back to the campaign and ad that drove it – so budget could follow appointments, not clicks.
Launched new Google and Meta campaigns
The first new campaigns went live on day five, built around booking new clients rather than driving traffic. Meta alone drove 889 bookings in the first three months.
Tested new creative
We tested new offers, messaging and formats side by side using our Test-to-Win method. What booked got more budget; what didn’t was switched off. Over the partnership, that added up to more than 400 creatives.
Optimized and reported
We adjusted targeting, copy and budget, and reported on appointments and cost per appointment. When the team needed something changed, it went live fast.
Creative
Ads that booked the most.
Pick your rhythm. We’re here for it all.
Pick your rhythm. We’re here for it all.
One blowout… and suddenly you get it.
More Creative
Other ads we ran.
what we achieved
The results.
+152%
200+
-12%
5:1
“They weren’t just making random changes. They were constantly testing new creatives, offers and messaging – and building on what worked.”
FAQ
Questions about this project.
- How did The Blowout Bar increase its appointments?
We set up tracking between ad platforms and Zenotti – The Blowout Bar’s booking platform – so every booking could be tied to an ad. We then rebuilt their Google and Meta campaigns around new-client bookings, and tested new creative every week. Appointments from the ads rose 152% within six months.
- Which ad platforms were used?
Google Ads and Meta Ads (Facebook and Instagram).
- How quickly did the results come in?
Tracking was rebuilt in three days and new campaigns were live on day five. Meta alone drove 889 bookings in the first three months, and appointments were up 152% by month six.
- How were appointments tracked?
Conversion tracking was set up so each booking in Zenotti could be tied back to the campaign and ad that drove it, with additional offline conversions and revenue integrated as supporting conversions.
- Does this work for other salons?