🦷 New Ad Teardown: 8 lessons from Aspen Dental, a top DSO with 1,100 practices →

Short bio

Art studied International Business and Management at Hanze University in the Netherlands and then, for a brief while, changed focus to Logistics, obtaining a B.A. at MWSLiT in Poland.

Read more

Starting in the tech startup sector, he began his journey at Customericare (later renamed to ChatPirate), working on inbound marketing. Here, he managed Google Ads, and handled content marketing. Later, as a Head of Product Marketing at Med-Advice Online, he was involved in marketing for their dietary platform, FitQuickly, handling product development as well as copywriting, social media marketing, content marketing, and paid acquisition on Facebook and AdWords.

His involvement in PPC further extended with his stint at iProspect, where he was responsible for the performance marketing of Microsoft's and Amway's campaigns in Poland.

His expertise in Pay-Per-Click (PPC) marketing became more pronounced with his role as the founder of a boutique PPC marketing agency KOYA PPC, launched in 2016. In this position, he and his team developed campaigns for international clients across platforms like Google, Bing, LinkedIn, Pinterest, and Facebook.

Currently, he focuses his time on Art Does Ads, as an independent PPC consultant, working with business owners in need of an external expert to audit/guide existing PPC efforts and strategy and providing full-service PPC efforts from copywriting to design, landing pages, and even assisting with content asset creation.


Art Does Ads Is Now Growdent: A Specialized Dental Marketing Agency

Growdent is a specialized dental marketing agency created by the team behind Art Does Ads. The agency was formerly known as Art Does Ads and provided paid advertising, website, tracking, and digital marketing services to businesses across several industries. As the team developed deeper experience in dental marketing, the agency gradually shifted its focus toward dental practices, orthodontic offices, and growing dental groups. Today, Growdent continues that work as a dedicated dental marketing agency focused primarily on helping dental practices in the United States and Australia. Why Art Does Ads Became Growdent Art Does Ads was originally built as a performance marketing agency with a strong focus on paid advertising. Over time, dental marketing became an increasingly important part of the agency’s work. The team began working with more general dental practices, orthodontists, cosmetic dentists, implant providers, and multi-location dental groups. These projects often required more than campaign management alone. Dental practices needed support across: As the agency’s dental experience expanded, it became clear that a more specialized brand would better reflect the work the team was already doing. Growdent was created to represent that focus. Is Growdent the Same Company as Art Does Ads? Growdent was created by the team behind Art Does Ads and is the continuation of its dental marketing work. The change was not simply a new name. It reflected a broader decision to focus the agency more closely on the dental industry. The experience, team knowledge, advertising background, and client work developed under Art Does Ads became the foundation for Growdent. The new brand allows the agency to communicate its specialization more clearly and build services specifically around the needs of dental practices. Art Does Ads may still appear in older case studies, reviews, directory profiles, articles, and references published before the transition. These materials relate to the same team and the earlier stage of the agency’s development. What Does Growdent Do? Growdent helps dental practices attract more new patients and improve how their marketing systems work together. Its services include paid advertising, dental websites, SEO, AEO, tracking, reporting, and conversion optimization. Rather than treating each service as a separate activity, the agency looks at the full patient acquisition process. This includes how a potential patient finds the practice, what they see after clicking an ad or search result, how they contact the office, and whether the practice can connect that inquiry with a booked appointment. Growdent works across areas such as: Dental PPC The agency manages Google Ads, Meta Ads, Microsoft Ads, and other paid media campaigns for dental practices. Campaigns may focus on general dentistry, dental implants, Invisalign, cosmetic dentistry, orthodontics, emergency dentistry, dentures, and other services. Dental Websites and Landing Pages Growdent designs and develops websites and landing pages for dental practices. The goal is to make treatment options, locations, calls to action, and appointment paths easier to understand. Website work may also include mobile improvements, speed optimization, tracking implementation, and conversion-focused page structure. Dental SEO and AEO Growdent supports traditional search engine optimization as well as answer engine optimization. This includes improving how dental practices appear in Google search results and how their information may be understood and referenced by AI-powered search tools. Tracking and Attribution Dental marketing performance cannot be measured accurately through clicks and form submissions alone. Growdent helps practices track phone calls, appointment requests, online bookings, and other important actions. Depending on the practice’s systems, reporting may also connect marketing activity with booked appointments, attended consultations, treatments, and revenue. Why Dental Marketing Requires Specialization Dental marketing has several characteristics that make industry experience valuable. A campaign for a routine dental exam is not structured in the same way as a campaign for implants, Invisalign, or full-mouth reconstruction. The patient journey, level of urgency, treatment value, decision process, and follow-up requirements may all be different. Dental practices also need to consider: A specialized dental marketing agency can build campaigns, websites, and reporting systems around these realities instead of applying a general marketing model to every practice. What Happened to Art Does Ads? Art Does Ads remains part of the agency’s history and may still be referenced in older online materials. However, the dental marketing side of the business now operates under the Growdent name. Businesses, partners, and former clients searching for Art Does Ads in connection with dental marketing should visit Growdent for current information about the agency’s services, team, and work. The transition helps distinguish the agency’s current focus from its earlier, broader positioning. See also: 11 Copywriting Formulas to Convert More Leads. Does Growdent Work Only With Dental Practices? Growdent is focused exclusively on dental marketing. This includes work with: The agency’s services are designed around patient acquisition, practice growth, marketing measurement, and the operational needs of dental businesses. Which Markets Does Growdent Serve? Growdent focuses primarily on the United States and Australia. The agency’s experience in these markets has helped the team understand the differences in patient behavior, competition, advertising costs, healthcare marketing requirements, and appointment systems across both countries. In the United States, Growdent works with dental practices and growing dental groups that need support with patient acquisition, multi-location marketing, HIPAA-conscious tracking, paid advertising, websites, SEO, and AEO. In Australia, the agency supports dental practices with localized campaigns, website development, tracking, and marketing strategies adapted to local search behavior and appointment booking processes. This market focus allows Growdent to build strategies around the conditions dental practices actually face in the United States and Australia rather than offering the same approach across every country. A More Focused Direction The move from Art Does Ads to Growdent reflects the agency’s evolution from a broader paid advertising company into a specialized dental marketing partner focused primarily on the United States and Australian markets. The team continues to use the advertising, analytics, website, and strategy experience developed through Art Does Ads. The difference is that these capabilities are now focused on one industry. For dental practices, this means working with an agency whose services, reporting, and marketing approach ... Read more