Art Zabalov

Starting in the tech startup sector, he began his journey at Customericare (later renamed to ChatPirate), working on inbound marketing. Here, he managed Google Ads, and handled content marketing. Later, as a Head of Product Marketing at Med-Advice Online, he was involved in marketing for their dietary platform, FitQuickly, handling product development as well as copywriting, social media marketing, content marketing, and paid acquisition on Facebook and AdWords.

His involvement in PPC further extended with his stint at iProspect, where he was responsible for the performance marketing of Microsoft's and Amway's campaigns in Poland.

His expertise in Pay-Per-Click (PPC) marketing became more pronounced with his role as the founder of a boutique PPC marketing agency KOYA PPC, launched in 2016. In this position, he and his team developed campaigns for international clients across platforms like Google, Bing, LinkedIn, Pinterest, and Facebook.

Currently, he focuses his time on Art Does Ads, as an independent PPC consultant, working with business owners in need of an external expert to audit/guide existing PPC efforts and strategy and providing full-service PPC efforts from copywriting to design, landing pages, and even assisting with content asset creation.