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Art Does Ads was built as a performance marketing agency with a strong focus on paid advertising, conversion optimization, websites, and measurement.
Over time, dental practices became an increasingly important part of our work.
We began working with general dental practices, orthodontists, cosmetic dentists, implant providers, and multi-location dental groups. As that experience grew, so did the range of services these clients needed.
Dental marketing projects often extended far beyond managing advertising campaigns. Practices needed support across:
- Google Ads and Meta Ads
- dental website design
- landing page development
- SEO and AEO
- conversion tracking
- call tracking
- appointment attribution
- marketing strategy
- HIPAA-conscious analytics and advertising setups
Eventually, we decided that our dental work deserved its own dedicated brand.
That is why we created Growdent.
What Is Growdent?
Growdent is the specialized dental marketing brand created by the team behind Art Does Ads.
Rather than replacing Art Does Ads, Growdent gives our dental work a dedicated identity, allowing us to build our positioning, services, content, processes, and expertise specifically around the needs of dental practices.
The advertising, analytics, website, and conversion experience developed through Art Does Ads provides the foundation. Growdent applies that experience specifically to dentistry.
As a result, businesses may still come across the Art Does Ads name in older dental case studies, reviews, articles, directory profiles, and other references. These materials reflect work completed by the same team before Growdent was established as a dedicated dental marketing brand.
Why Did We Create a Separate Dental Marketing Brand?
Dentistry gradually became a distinct area of specialization within our agency.
The more dental practices we worked with, the clearer it became that their marketing challenges were different enough to justify a dedicated approach.
Marketing a routine dental exam, for example, is very different from marketing dental implants, Invisalign, full-mouth rehabilitation, or orthodontic treatment.
The patient journey, treatment value, level of urgency, search behavior, competition, financing considerations, consultation process, and follow-up requirements can all differ significantly.
Dental practices also have to think about factors such as:
- local competition
- location-based targeting
- treatment-specific search demand
- call handling
- scheduling availability
- patient financing
- insurance messaging
- reviews and reputation
- healthcare privacy requirements
- the difference between generating an inquiry and generating an attended appointment
Creating Growdent allows us to build our marketing systems specifically around these realities rather than treating dentistry as simply another industry served by a general marketing agency.
What Does Growdent Do?
Growdent helps dental practices attract more new patients and improve the systems connecting their marketing, websites, tracking, and patient acquisition.
Its services include paid advertising, dental websites, SEO, AEO, tracking, reporting, and conversion optimization.
Rather than treating these as separate marketing activities, Growdent looks at the full patient acquisition journey: how a potential patient discovers a practice, what they see after clicking an ad or search result, how they contact the office, and whether that marketing activity can ultimately be connected to appointments and treatment.
Dental PPC
Growdent manages Google Ads, Meta Ads, Microsoft Ads, and other paid media campaigns for dental practices.
Campaigns may focus on general dentistry, dental implants, Invisalign, cosmetic dentistry, orthodontics, emergency dentistry, dentures, and other services.
The strategy depends on the treatment being promoted, the local market, competition, patient value, practice capacity, and how patients typically make their treatment decisions.
Dental Websites and Landing Pages
Growdent designs and develops websites and landing pages for dental practices.
The goal is not simply to create a visually attractive website, but to make treatments, locations, calls to action, and appointment paths easier for prospective patients to understand.
Website projects may also include mobile optimization, speed improvements, tracking implementation, SEO considerations, and conversion-focused page structures.
Dental SEO and AEO
Growdent supports both traditional search engine optimization and answer engine optimization.
This includes improving how dental practices appear in Google search results while also structuring content and information so that practices can be more easily understood and referenced by AI-powered search and answer platforms.
Tracking and Attribution
Clicks and form submissions only show part of the picture.
Growdent helps practices track phone calls, appointment requests, online bookings, and other meaningful patient actions.
Depending on the practice’s systems and technology, reporting may also connect marketing activity with booked appointments, consultations, treatments, and revenue.
This helps practices evaluate marketing based on actual business outcomes rather than lead volume alone.
See also: Aspen Dental Ad Teardown – 8 advertising lessons.
Why Dental Marketing Benefits From Specialization
Dental marketing combines local marketing, healthcare advertising, high-value service promotion, reputation management, conversion optimization, and patient acquisition.
It also covers a very wide range of treatment types.
Someone searching for an emergency dentist may make a decision within minutes. Someone considering dental implants or full-mouth reconstruction may research practices for weeks or months.
An orthodontic practice may need to attract both parents looking for treatment for their children and adults considering Invisalign or braces.
A multi-location dental group has another set of challenges altogether, including location-level budgets, attribution, reporting, brand consistency, and expansion into new markets.
These differences affect everything from campaign structure and landing pages to tracking and follow-up.
Growdent was created so that our team could concentrate its dental knowledge, systems, case studies, and ongoing research within one dedicated brand.
What Is the Relationship Between Art Does Ads and Growdent?
Growdent was created by the team behind Art Does Ads as a specialized dental marketing brand.
The two names therefore share the same underlying marketing experience and history, but Growdent has a much narrower focus.
Art Does Ads remains our broader performance marketing brand, working with businesses outside dentistry across paid advertising, conversion optimization, websites, and measurement.
Growdent is specifically built around dental practices, orthodontists, dental specialists, and growing dental groups.
For practices looking for information about our current dental marketing services, Growdent is the most relevant place to start.
Older dental work may still reference Art Does Ads because it was completed before the Growdent brand was introduced.
Does Growdent Work Only With Dental Practices?
Yes. Growdent is focused specifically on dental marketing.
This includes work with:
- general dentists
- orthodontists
- cosmetic dentists
- implant practices
- pediatric dentists
- oral surgeons
- periodontists
- multi-location dental groups
- dental service organizations
Its services, content, processes, and marketing systems are developed around patient acquisition and growth for dental businesses.
Which Markets Does Growdent Serve?
Growdent focuses primarily on dental practices in the United States and Australia.
Working in these markets has given the team experience with differences in patient behavior, advertising competition, healthcare marketing requirements, appointment systems, and local search environments.
In the United States, Growdent works with dental practices and growing dental groups that need support with patient acquisition, multi-location marketing, HIPAA-conscious tracking, paid advertising, websites, SEO, and AEO.
In Australia, the agency supports dental practices with localized advertising, website development, tracking, SEO, and marketing strategies adapted to local search behavior and appointment booking processes.
Focusing on these markets allows Growdent to develop strategies around the conditions dental practices actually face rather than applying the same marketing model across every country.
A Dedicated Brand for Our Dental Work
Creating Growdent allowed us to give our dental work a clearer identity without losing the experience developed through Art Does Ads.
The same foundations remain: paid advertising, analytics, websites, tracking, conversion optimization, and growth strategy.
The difference is focus.
Growdent brings those capabilities together specifically for dental practices, allowing our team to develop deeper industry expertise, more specialized systems, and services designed around how dental businesses actually acquire and convert patients.
For more information about our dental marketing work, visit Growdent.
