Custom PPC Services
Personalized services focused on delivering measurable growth on Google, Facebook, and other ad platforms.
Over 9 years of experience with PPC
Worked on Microsoft’s Google Ads accounts
Ex-CEO of ad agency KOYA
Helped grow over 80 businesses
Certified Google Partner
DELIVERABLES
AUDITS
Offered as both a one-off service, and as a part of my ongoing management package, my audits provide a comprehensive assessment of your PPC campaigns with actionable recommendations and overlooked opportunities.
OPTIMIZATION
Optimization isn’t a one-time task but an ongoing commitment to ensure your ads perform at their best. This includes weekly campaign optimizations, targeting refinement, wasted spend reduction, and month-on-month improvement in results.
KEYWORD RESEARCH
I dive deep into your business, industry, and competitors to pinpoint the right keywords. This ensures your ads appear exactly where they should, capturing the attention of potential customers actively looking for what you offer.
COPYWRITING
I craft ad copy that speaks to your audience. Every headline, description, and call-to-action is designed to resonate and drive action.
CUSTOM REPORTS
I provide insights tailored to your campaigns. These reports don’t just show plain numbers; they deliver clear insights and recommendations, guiding your next steps for optimized campaign performance.
A/B TESTING
I find the most impactful growth opportunities and A/B test them to deliver statistically-valid results that help refine your campaigns and maximize your results.
AD DESIGN
I offer a full package of ad design services, including brief preparation, quality control, and ad creation (in partnership with my trusted ad designers). Having over 5 years of experience in such work, I know how to create the most effective ad designs in the most efficient and cost-effective ways. (I don’t work with “unlimited design” platforms such as Design Pickle or Penji; only personally verified ad designers and 1-on-1 partnerships)
CONVERSION TRACKING
I take care of tracking setups, ensuring necessary testing and result deduplication for accurate monitoring. I’m experienced with Google Analytics, PiWik, Google Tag Manager, as well as most web platforms (including WordPress, Webflow and Shopify)
BRANDS I’VE WORKED WITH
RECENT ARTICLES
Custom PPC for e-commerce brands 
From initial research and strategy formulation to execution and ongoing refinement, I ensure your campaigns get the best results.
Full campaign setup and monthly management across Google Search, Google Shopping, Facebook Ads, Bing Ads, and Pinterest Ads
Product feed management and optimization
Conversion Rate Optimization (CRO) consultations
Tailored reporting to help you make data-driven decisions
A/B testing
Expand to find out what my services entail
When it comes to e-commerce, a one-size-fits-all approach simply won’t cut it. Here’s a detailed insight into what my specialized services entail for brands that are keen on improving their e-commerce results
Full Campaign Setup and Monthly Management:
Whether you’re just starting out or looking to revamp your current campaigns, I’ll help lay a strong foundation. From keyword research and audience segmentation to ad creatives, every aspect is meticulously planned. Once set up, ongoing management ensures your campaigns stay relevant, optimized, and ahead of the competition. Leveraging platforms such as Google Search, Google Shopping, Facebook Ads, Bing Ads, and Pinterest Ads, I ensure maximum visibility and reach for your products.
Copywriting:
I craft ad copy that speaks to your audience. Every headline, description, and call-to-action is designed to resonate and drive action.
Product Feed Management and Optimization:
A well-optimized product feed is crucial for e-commerce brands. It ensures your products are showcased accurately across platforms. I’ll manage and refine your feed, ensuring titles, images, and descriptions are not just accurate but also optimized for Commerce managers (i.e. Google Merchant Center). This process makes your products more discoverable and enticing to potential customers.
Conversion Rate Optimization (CRO) Consultation:
Traffic is only half the battle. Turning that traffic into paying customers is where the real challenge lies. Through CRO consultation, I’ll help you identify and implement strategies to increase the percentage of website visitors who take desired actions, be it optimizing your checkout or improving your average order value.
Tailored Reporting:
With tailored reporting, you won’t just get generic numbers; you’ll receive insights specific to your brand’s goals and KPIs. From user behavior, and conversion funnels to ad performance, every report is designed to provide actionable insights that drive growth.
A/B Testing:
I ensure your campaigns stay relevant and effective by A/B testing various hypotheses, refining your campaigns (and sharing my insights with you).
Custom Audits:
Custom audits play a dual role in the PPC services I offer, serving as both an initial assessment tool and an ongoing evaluative measure. These audits incorporate everything from the relevance of keywords to the effectiveness of landing pages, ensuring strategies align with objectives.
Ad Design:
I work with my trusted designers to design ads that not only reflect your brand but also stop the scroll and get results.
FREQUENTLY ASKED QUESTIONS
What are custom PPC services?
My custom PPC services aren’t your typical off-the-shelf solutions. They’re meticulously tailored to fit your unique needs, from selecting the right PPC networks to offering à la carte services like campaign management without ad copywriting. Experience a custom PPC approach that’s as unique as your business.
A Personalized Approach to PPC
The world of digital advertising is vast and varied, and in it, every business has its distinct identity and set of challenges. That’s where my custom PPC services come into play, ensuring your brand doesn’t get lost in the vast sea of generic advertising.
- Selection of the Right PPC Networks: Not every platform is ideal for every brand. By understanding your target audience, brand message, and business goals, I’ll pick only those that matter to you. Whether it’s the expansive reach of Google Ads, the engagement of Facebook Ads, or the niche audiences on platforms like Pinterest or LinkedIn, the selection is always aligned with where your potential customers are.
- À La Carte Services: Flexibility is at the core of custom PPC services. Need a dedicated campaign management but want to keep ad copywriting in-house? Have your own designer but no one to prepare briefs and manage banner creation? No problem. The goal is to complement your existing efforts, fill gaps, and optimize where necessary. It’s about creating a blend of services that perfectly suits your business model and goals.
- Custom Strategy Creation: Beyond just picking services, the true essence of customization lies in strategy development. Each campaign is built from the ground up, taking into account your market positioning, competitive landscape, and unique selling points. This ensures your ads resonate with the right audience and drive meaningful engagement.
- Continuous Optimization: The digital landscape is ever-evolving. What worked yesterday might not be as effective today. That’s why with me, there’s a relentless focus on monitoring, analyzing, and iterating your campaigns. Through constant performance reviews and A/B testing, your campaigns stay fresh, relevant, and efficient.
In essence, when you opt for custom PPC services, you’re not just getting a service; you’re investing in a partnership. One that values your uniqueness, understands your challenges, and is committed to ensuring your voice is heard in the competitive digital marketplace.
What are PPC ads?
A PPC (Pay-Per-Click) Ad is not just any online advertisement. It’s a powerful tool served across premier networks such as Google Ads, Facebook Ads, Pinterest Ads, LinkedIn Ads, and Amazon Ads. Every click is a potential lead, and with the right strategy, every lead is a potential sale.
What sets PPC ads apart is their strategic approach to placement. They aren’t just sprinkled haphazardly across the web; they’re placed where they’re most likely to be seen by the advertiser’s target audience. Major platforms such as Google Ads, Facebook Ads, Pinterest Ads, LinkedIn Ads, and Amazon Ads have fine-tuned their algorithms to cater to advertisers’ needs, ensuring that these ads reach potential customers at the right moment.
For instance, when you search for something on Google, the first few results at the top (often with the label “Ad”) are typically PPC ads. They’re there because businesses bid for that ad placement in an auction hosted by Google. But it’s not just about the highest bid; the relevance and quality of the ad play critical roles in its placement. This ensures that users get pertinent information, and advertisers connect with genuine potential customers.
Furthermore, the beauty of PPC lies in its measurable nature. Every click, every view, and every conversion can be tracked, allowing businesses to gauge the success of their campaigns in real time and adjust strategies accordingly.
In essence, PPC ads offer a unique blend of visibility, flexibility, and accountability. They provide a platform for businesses to connect with a vast yet targeted audience, ensuring that advertising budgets are spent wisely.
Where will my ads appear?
Visibility is key. Your ads will make an impact across the web, from the top of Google search results to the feeds of social media users on platforms like Facebook and Pinterest. Expect to also see your ads on high-profile sites such as Forbes and the New York Times. By harnessing the reach of platforms like Google Ads, Facebook Ads, Pinterest Ads, LinkedIn Ads, and Bing Ads, I ensure your brand stands out.
The positioning of your ads is paramount. It’s not just about getting seen; it’s about getting noticed by the right audience at the right time. When potential customers type in keywords related to your business on search engines like Google or Bing, your ads can be the first thing they see.
Beyond search engines, the vast ecosystems of social media platforms provide a treasure trove of opportunities. On Facebook, your ads could appear in users’ news feeds, sidebars, or even within videos, tailored to their preferences and behaviors. Pinterest, a platform renowned for inspiration and discovery, allows your ads to seamlessly blend with other pins, capturing the attention of users actively seeking ideas or products.
And it doesn’t end there. Platforms utilize sophisticated algorithms that consider user behavior, preferences, and demographics to position your ads in the most optimal spaces. So, when a reader is browsing an article on a prominent site like Forbes or the New York Times, your ads can appear as relevant suggestions or in-between content, making them both non-intrusive and contextually relevant.
Further enhancing this visibility is the comprehensive network offered by platforms like LinkedIn Ads, targeting professionals and businesses, or Bing Ads that tap into older demographics.
But what truly sets my approach apart is the strategic blend of these platforms. By diversifying your ad placements across search engines, social media, and high-authority sites, I’m not just increasing the number of eyes on your brand; I’m ensuring those eyes belong to individuals genuinely interested in what you offer. It’s this calculated, broad-yet-targeted approach that makes sure your campaigns generate maximum results.
Why trust me with your PPC?
Over the past 9 years, I’ve guided more than 80 clients to discover profitable online ad strategies, paving the way for exponential growth. Beyond just ads, my commitment is understanding your business inside out, keeping communication lines open, and ensuring your ads not only look good but also perform exceptionally.
Featured Testimonials:
- “A vital asset to our marketing strategy” – Brittany Hackett, Swish Dental
- “A trustworthy partner” – Iliyan Velkov, 3D Aim Trainer
- “Went above and beyond” – Adam Sayner, GroCycle
How much do your services cost?
My fees are based on the size and scope of your campaigns and the channels we tap into. Starting at $1,000/month for managing a single ad channel like Google Search, you’re getting more than just management. Your investment includes a comprehensive suite of services: strategy, management, conversion tracking, A/B testing, copywriting, keyword research, and eye-catching ad design.
MY PROCESS
Step 1. Interview
Grab a coffee, tea, or beer, and let’s chat. I want to know about your company, your struggles, and your goals. I come in with a lot of questions to make sure I can help.
Step 2. Audit + Proposal
If we’re a good fit, I will create a free detailed audit of your campaigns and propose a strategy to improve your results. Note: approximately 90% of people convert at this stage😁
Step 3. Contract and launch
Once we sign the contract, I will start working on your campaigns. My initial setup turnaround depends on the account's complexity, but I usually keep it at under 2 weeks.
Step 4. Optimization and scaling
This is where the fun begins🎉 I optimize your campaigns on a weekly basis, run A/B tests in accordance with the agreed-upon schedule, and scale your campaigns. All while communicating the results back to you in weekly and/or monthly reports.
CASE STUDIES
[custom_study_code]REVIEWS
“A vital asset to our marketing strategy”
His flexibility and responsiveness allow us to adjust strategy throughout the month and his creativity with different platforms and content and have helped us achieve and often exceed our business goals.
Brittany Hackett
Marketing manager, Swish Dental
“A trustworthy partner”
We were looking for a trustworthy partner who had expertise and experience in managing Google Ads campaigns with a focus on performance and profitability. They managed to deliver on this requirement and together we efficiently improved our user generation quality and quantity.
Iliyan Velkov
User Acquisition Manager, 3D Aim Trainer
“Went above and beyond”
Art went above and beyond to understand what I was looking for and then to build out a new campaign which was much better optimised than what I had before.
