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FITNESS MARKETING CASE STUDY
See how ARX Fit scaled lead generation by 527% YoY.
We appreciate ARX Fit trusting us with their growth—together, we expanded to 4 channels, improved lead quality, lowered CAC, and scaled lead generation 5x.
leads
+527%
a/b tests
36
CHANNELS:
ARX Fit is a premium fitness equipment company serving gyms, fitness studios, clinics, and fitness professionals. The company pioneered Adaptive Resistanceâ„¢ technology, with machines that automatically adjust resistance in real time to deliver a more efficient and personalized strength-training experience.
The challenge
ARX Fit was working with a big-name U.S. marketing agency, but they quickly felt like their campaigns were put on the backburner. Instead of the senior-level attention they expected, their account was handed off to junior specialists, and the results just weren’t there.
Frustrated with the lack of progress and strategic focus, they came to us looking for a partner who’d prioritize their growth and take their campaigns to the next level.
Have similar challenges? We can help.
… and get a free audit if we’re a fit
The solution
Our initial audit revealed some big opportunities for improvement: mismanaged spend, missed growth potential, and an underoptimized funnel.
To address this, we restructured ARX Fit’s accounts from the ground up, launched conversion-focused landing pages, and tested over 300 creatives with varied copy approaches. We also ran 36 A/B tests and expanded their paid media mix across Google, Meta, Microsoft Ads, and Twitter.
The result? A 527% year-over-year increase in leads, achieved while expanding paid acquisition across four channels and rebuilding the funnel around conversion.
Re-configured all tracking
Restructured all ad accounts for a stronger foundation
Launched conversion-optimized landing pages
Produced over 300 creatives for creative testing (see how we test creatives)
Successfully expanded campaigns across Meta, Google, Twitter and Microsoft ads
Some of the creatives we tested in the process 👇
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No fluff. No empty promises. Honest, transparent communication at all times.
Jason DeBruler,
ARX Fit
Frequently Asked Questions
What did Art Does Ads do for ARX Fit?
ARX Fit was looking for a more strategic performance marketing partner after seeing limited progress with a larger agency. Art Does Ads restructured the account, improved tracking, launched conversion-focused landing pages, and expanded paid acquisition across multiple channels.
What marketing services did Art Does Ads provide for ARX Fit?
The work included Google Ads, Meta Ads, Microsoft Ads, Twitter campaigns, conversion tracking, landing page optimization, creative testing, and ongoing A/B testing.
How much did ARX Fit increase lead generation?
ARX Fit increased lead generation by 527% year over year after the campaigns and funnel were restructured.
How did Art Does Ads test fitness advertising creatives for ARX Fit?
We produced and tested more than 300 ad creatives and ran 36 A/B tests to compare messaging, visual approaches, and conversion performance.
Does Art Does Ads work with other fitness brands?
Yes. Art Does Ads has experience working with fitness-related businesses and uses paid media, creative testing, landing pages, and tracking to support lead generation and growth.
