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HAIR SALON MARKETING CASE STUDY

See how The Blowout Bar achieved 152% growth in monthly appointments in 6 months

It’s been a privilege helping The Blowout Bar grow across all three locations. Through creative testing, regular optimizations, and scaling top campaigns, we’ve achieved results we’re proud of.

appointments

+152%

cpa

-12%

CHANNELS:
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The Blowout Bar is a premier hair salon with 3 locations across Columbus, OH, specializing in blowouts, styling, and makeup. Their growth has earned them features in The Knot, Columbus Monthly, and ABC 6.

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The challenge

The Blowout Bar had been managing their ads in-house but found they lacked the expertise needed to fully leverage Google and Meta ads for substantial growth.

Without a dedicated strategy, they struggled to optimize campaigns for new client acquisition and drive meaningful results. They needed a partner who could provide the strategic direction and ad management necessary to scale their appointment generation.

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The solution

We hit the ground running with The Blowout Bar, overhauling their tracking and launching the first round of new campaigns in just 5 days. We kept up this momentum throughout the partnership, with regular testing and ongoing adjustments to targeting, copy, and creative. The result? A 152% increase in monthly appointments, with Meta ads alone driving 889 new bookings in just three months.

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Re-configured all tracking

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Set up new campaigns across Google and Meta Ads

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Provided weekly optimizations and custom reports

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Produced over 100 creatives for creative testing (see how we test creatives)

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Achieved an ROI of 5:1, generating significant returns on ad spend

Some of the creatives we tested in the process 👇

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Art is very knowledgable on digital advertising and presents us with strategies that are well thought out and clear.
Annie BB

Annie Mir,

The Blowout Bar

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