The Challenge: Scaling Patient Acquisition in a Competitive Market

Swish Dental, a leading Central Texas dental group with 17 locations across Austin and Houston, had strong brand recognition but faced increasing challenges in patient acquisition. The marketing team needed a trusted partner to take ownership of their advertising strategy and drive sustainable growth across Google, Facebook, and Bing Ads —without compromising on compliance.

Their key challenges included:

• Needed a trusted partner – marketing efforts lacked a clear, strategic growth plan.
• Struggled to scale – a competitive market made attracting the right patients at scale harder.
• Lack of visibility & tracking – needed smarter data insights to drive real patient growth.
• Too many moving parts – required a marketing partner to take ownership, not just execute.

With aggressive revenue targets and expansion to new locations, Swish Dental needed a marketing approach that was scalable, efficient, HIPAA-compliant, and performance-driven.

What I found most impressive and unique about Art Does Ads is their ability to navigate the complexities of HIPAA compliance while achieving remarkable marketing success. 

Brittany Vint

Swish Dental

Strategic Action: Partnering with Art Does Ads

After evaluating other marketing agencies, Swish Dental partnered with Art Does Ads—a marketing expert known for strategic ad management, data-driven decision-making, and HIPAA-certified marketing for dental practices.

We implemented a full-funnel strategy to improve ad efficiency, enhance creative testing, and scale campaigns across multiple platforms.

Key actions included:

• Rebuilt tracking and reporting – implemented HIPAA-compliant tracking for accurate conversion reporting.
• Redesigned ad strategy for a competitive market – restructured Google and Facebook Ads to attract high-value patients.
• Took full ownership of marketing execution – managed strategy, ad spend, and campaign growth.
• Ran over 50 A/B tests and tested over 1000 ad creatives.

Some of the creatives we tested in the process 👇

We treat your practice like our own—because real growth takes a partner who cares.

schedule a practice growth session

Art Zabalov,
Founder

Results: Scalable Growth & Increased Patient Bookings

With Art Does Ads’ strategy and execution, Swish Dental saw significant improvements in patient acquisition and revenue growth:

• 54% increase in appointment bookings – Google Ads expansion led to a dramatic rise in new patient appointments.
• 32% decrease in cost per acquisition – Facebook Ads testing and refinement led to a significant decrease in overall CPA.
• 57% revenue growth – A strategic approach to scaling ad spend fueled long-term success.
• 30% more monthly new patients – Optimized targeting attracted the right patients more efficiently.
• 4 new locations added – Supported launch campaigns for 4 new locations and ensured their growth.

Over the past three years, we’ve seen continuous growth, effectively scaling our marketing budget and conducting over 50 A/B tests along with frequent creative testing. Overall, we’ve seen a 30% increase in average monthly new patients and a 57% increase in average monthly revenue.

Brittany Vint

Swish Dental

Your Practice’s Growth Starts Here

Swish Dental’s partnership with Art Does Ads proves that strategic, data-driven advertising isn’t just about generating clicks—it’s about sustainable patient growth.

If you’re looking for a HIPAA-certified marketing partner who understands dental advertising, takes full ownership of results, and delivers scalable success, Art Does Ads is the team to trust.

Ready to grow your practice? Get in touch today.