Swish Dental

casestudy Swish
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+54% MORE BOOKINGS, -32% CPA

How, in 6 months, Swish Dental increased the number of Google Ads bookings by 54% and decreased Facebook Ads CPA by 32%

THE OVERVIEW

Swish Dental is an Austin-based dental clinic with 15 locations and growing. Being a HIPAA compliant business, all of their marketing activities have an additional level of complexity, which had led to the lack of tracking and insight into marketing activities and therefore a lack of focus on consistently improving results.

THE CHALLENGE

Before working with me, Swish Dental had run Google and Facebook Ads campaigns with budgets exceeding $50,000/month, but wasn’t seeing the results they were hoping for.

THE SOLUTION

At first, I worked with Swish Dental’s developers to properly install the necessary tracking, set up CallRail, a HIPAA compliant call tracking software with granular measurement of each paid channel’s impact on calls, while decreasing wasted spend on low-quality calls and increasing overall calls. Once we laid the groundwork, I successfully restructured the accounts, expanded Google Ads to the full suite of Google Ads campaigns, including Smart, Local, YouTube and Performance Max, and converted Facebook ads from awareness-generating to conversion oriented through continuous creative testing and campaign refinement. In the first 6 months, this resulted in a 54% increase in appointment bookings from Google Ads, and a continuous improvement in Facebook Ads, resulting in monthly CPAs lower than Google’s by 32% on average. Furthermore, the dentistry saw an overall 64% increase in monthly patients and a 49% increase in revenue.

May 2024 Update: after almost 3 years working together, we’re still going strong currently promoting 16 locations and scaling the budget to mid-6-figures!

THE PROCESS
  • Re-configured all tracking
  • Restructured Google Ads and Facebook Ads campaigns
  • A/B tested various targeting and creative approaches
  • Successfully expanded both channels to the full suite of campaign types in order to maximize the reach
  • Provided monthly reports and engaged in feedback loops with the client
“HIS FLEXIBILITY AND RESPONSIVENESS ALLOW US TO ADJUST STRATEGY THROUGHOUT THE MONTH AND HIS CREATIVITY WITH DIFFERENT PLATFORMS AND CONTENT AND HAVE HELPED US ACHIEVE AND OFTEN EXCEED OUR BUSINESS GOALS.”
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Brittany Hackett

Marketing @ Swish Dental

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