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DENTAL MARKETING CASE STUDY
See how, in 6 months, Swish Dental increased the number of Google Ads bookings by 54% and decreased Facebook Ads CPA by 32%
We’re proud to have helped Swish Dental scale their paid marketing while seeing YoY growth across Google, Facebook and Bing.
REVENUE
+57%
new PATIENTS
+30%
YOY GROWTH
+19%
A/B TESTS
50+
CHANNELS:
Swish Dental is a leading dental care provider with over 15,000 5-star reviews and 16 locations across Austin and Houston. They aim to be their patients’ “forever” dentist by offering expert care, the latest dental technologies and a patient-centric approach.
The challenge
Before working with us, Swish Dental had run Google and Facebook Ads campaigns with budgets exceeding $50,000/month, but wasn’t seeing the results they were hoping for.
Being a HIPAA-compliant company, all of their marketing activities have an additional level of complexity, which had led to a lack of tracking and insight into marketing activities and therefore a lack of focus on improving results.
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The solution
Our collaboration with Swish Dental began with optimizing call tracking and reducing wasted spend. We then restructured their ad accounts, expanded Google Ads campaigns, and refined Facebook ads for better conversions. This partnership has led to significant improvements in appointment bookings (+54%), total patient numbers (+30%), and revenue (+57%), and continues to thrive after nearly three years.
Re-configured all tracking
Restructured Google Ads and Facebook Ads campaigns
Conducted over 50 A/B tests
Produced over 1000 creatives for creative testing (see how we test creatives)
Successfully scaled the accounts to 6-figure ad spend
Helped to generate growth for the new Houston locations
Some of the creatives we tested in the process 👇
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His flexibility and responsiveness allow us to adjust strategy throughout the month and his creativity with different platforms and content have helped us achieve and often exceed our business goals.
Brittany Vint
Swish Dental
