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COURSE MARKETING CASE STUDY
See how GroCycle generated over 50,000 leads while paying just £2/lead.
We’re proud to have helped GroCycle generate over 50,000 leads for their course and support their seasonal Gro Kits sales.
leads
+75%
cost per lead
£2
CHANNELS:
GroCycle is on a mission to teach everyone the easy way to grow mushrooms, with thousands of course members from over 50 countries. The company offers a range of mushroom growing courses and workshops in addition to selling mushroom growing kits for growing mushrooms at home.
The challenge
Before working with us, GroCycle had run Google and Facebook Ads with limited success and was unable to profitably scale their lead generation.
Adam, the CEO of GroCycle, approached us with a specific goal in mind – scale lead generation while maintaining, and, ideally decreasing the cost per lead.
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The solution
Within 6 months, through a mix of Google Search, Display, and YouTube, we were able to bring down their cost per lead by 75% (from £8 all the way down to £2) while more than tripling the number of leads.
As for Facebook Ads, after almost 2 years, we were able to ramp up their lead generation and exceed 50,000 leads (a 75% increase compared to the previous period) while decreasing the cost per lead by 15%.
Performed granular keyword segmentation
Reduced wasted spend
Introduced the Read Funnel strategy on Facebook
Tested multiple audiences and creative approaches (see how we test creatives)
Provided weekly reports and engaged in feedback loops
Successfully supported seasonal sales of mushroom growing kits
Some of the creatives we tested in the process 👇
“
Art went above and beyond to understand what I was looking for and then to build out a new campaign which was much better optimized than what I had before.
Adam Sayner,
GroCycle
