•
E-COMMERCE MARKETING CASE STUDY
See how Muscle-X scaled their Google Ads campaigns while maintaining a ROAS of 5x+.
We’re proud to have helped Muscle-X scale their Google Ads campaigns through feed optimization, campaign restructuring, and ad testing.
REVENUE
+166%
ROAS
5X
CHANNELS:
Muscle-X is a growing sports supplements store in New Zealand with thousands of products on offer, mainly focusing on protein and post-workout supplements.
The challenge
Having seen success with other marketing channels, the brand was looking to scale their Google Ads’ revenue without sacrificing their return on ad spend.
Before working with us, Muscle-X had run Google Ads campaigns, but wasn’t getting the results they wanted. Kale, CEO of Muscle-X, approached us with a specific goal in mind – maximize revenue while keeping the return on ad spend (ROAS) above 4.5x.
Have similar challenges? We can help.
Book a free 30-minute consult
… and get a free audit if we’re a fit
The solution
Within 4 months, through a mix of Google Search, Shopping, Display and Remarketing campaigns, we were able to increase Muscle-X’s Google Ads revenue from $12,000/month to $32,000/month while maintaining a ROAS of above 500%.
Restructured Google Ads Search, Shopping, Display and Remarketing campaigns
Performed advanced product and keyword segmentation
Monitored and optimized wasted spend
Tested various offers and creatives (see how we test creatives)
Optimized the product data feed to include correct product attributes and better-performing titles
Provided weekly reports and engaged in feedback loops with the client
Some of the creatives we tested in the process 👇
“
Within the first week, we knew we’d made the right decision.
Kale Daly,
Muscle-X
