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FITNESS EQUIPMENT CASE STUDY
See how ARX Fit scaled lead generation by 527% YoY.
We appreciate ARX Fit trusting us with their growth—together, we expanded to 4 channels, improved lead quality, lowered CAC, and scaled lead generation 5x.
leads
+527%
a/b tests
36
CHANNELS:
ARX Fit has revolutionized fitness equipment by pioneering Adaptive Resistance™ technology. Designed to optimize workout efficiency, their ARX machines automatically adjust resistance in real-time, providing the perfect workout for every user. This system ensures safe, effective exercise without the guesswork of traditional weights.
The challenge
ARX Fit was working with a big-name U.S. marketing agency, but they quickly felt like their campaigns were put on the backburner. Instead of the senior-level attention they expected, their account was handed off to junior specialists, and the results just weren’t there.
Frustrated with the lack of progress and strategic focus, they came to us looking for a partner who’d prioritize their growth and take their campaigns to the next level.
Have similar challenges? We can help.
Book a free 30-minute consult
… and get a free audit if we’re a fit
The solution
Our initial audit revealed some big opportunities for improvement: mismanaged spend, missed growth potential, and an underoptimized funnel. To address this, we restructured ARX Fit’s accounts from the ground up, launched conversion-focused landing pages, and tested over 300 creatives with varied copy approaches. We also ran 36 A/B tests and expanded their campaigns across four channels. The result? A 527% increase in leads compared to the previous year, driving real growth and impact.
Re-configured all tracking
Restructured all ad accounts for a stronger foundation
Launched conversion-optimized landing pages
Produced over 300 creatives for creative testing (see how we test creatives)
Successfully expanded campaigns across Meta, Google, Twitter and Microsoft ads
Some of the creatives we tested in the process 👇
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No fluff. No empty promises. Honest, transparent communication at all times.
Jason DeBruler,
ARX Fit
