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HAIR SALON MARKETING CASE STUDY
See how The Blowout Bar achieved 152% growth in monthly appointments in 6 months
It’s been a privilege helping The Blowout Bar grow across all three locations. Through creative testing, regular optimizations, and scaling top campaigns, we’ve achieved results we’re proud of.
appointments
+152%
cpa
-12%
CHANNELS:
The Blowout Bar is a premier hair salon with 3 locations across Columbus, OH, specializing in blowouts, styling, and makeup. Their growth has earned them features in The Knot, Columbus Monthly, and ABC 6.
The challenge
The Blowout Bar had been managing their ads in-house but found they lacked the expertise needed to fully leverage Google and Meta ads for substantial growth.
Without a dedicated strategy, they struggled to optimize campaigns for new client acquisition and drive meaningful results. They needed a partner who could provide the strategic direction and ad management necessary to scale their appointment generation.
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The solution
We hit the ground running with The Blowout Bar, overhauling their tracking and launching the first round of new campaigns in just 5 days. We kept up this momentum throughout the partnership, with regular testing and ongoing adjustments to targeting, copy, and creative. The result? A 152% increase in monthly appointments, with Meta ads alone driving 889 new bookings in just three months.
Re-configured all tracking
Set up new campaigns across Google and Meta Ads
Provided weekly optimizations and custom reports
Produced over 100 creatives for creative testing (see how we test creatives)
Achieved an ROI of 5:1, generating significant returns on ad spend
Some of the creatives we tested in the process 👇
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Art is very knowledgable on digital advertising and presents us with strategies that are well thought out and clear.
Annie Mir,
The Blowout Bar
