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REAL ESTATE MARKETING CASE STUDY
See how US Land and Ranches generated over 2,500 real estate leads and decreased CPA by 73%
US Land and Ranches approached us with the goal of establishing Google Ads as a reliable source of leads. Over 2,500 leads and 7 new locations later, here’s how we did it.
leads
2.5k+
cpa
-73%
CHANNELS:
US Land & Ranches has been a national leader in land development for over 35 years, achieving $1 billion in sales across 500 developments. Specializing in low-density communities with large tracts, they offer prime properties in states like Alabama, Arizona, Nevada, Colorado, Florida, New York, Tennessee, and Texas.
The challenge
US Land & Ranches had been handling their own Google and Meta ads but struggled with Google’s performance. Lead generation was low, CPAs were unprofitably high, and the limited results were holding back their plans to expand to new locations. They needed Google Ads to become a reliable source of high-quality leads to support their growth.
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The solution
Our work with US Land & Ranches began with an in-depth audit that revealed several missed opportunities.
The existing setup relied mostly on Google Search, overlooking channels that could boost awareness, consideration, and retargeting. Campaigns lacked ad copy testing, targeted keywords were limited, and a significant portion of the budget was spent on generic real estate terms, among other smaller issues.
We put 9 key fixes in place, reconfigured tracking, and optimized for conversions to ensure quality data flowed back to Google’s algorithm.
With tracking set, we completely restructured the campaigns, focusing on thorough keyword research and negative keywords. Generic terms can quickly drain budgets without producing quality leads, so we combined our own list of over 1,000 negative keywords with client-specific terms. We also created ad copy tailored to align with landing pages, improving relevance and engagement.
Lead generation improved within the first month, but we kept pushing. Weekly optimizations, refined ad copy, keyword grouping, campaign segmentation, and improved ad assets (with an honorary mention of lead forms).
By month two, US Land & Ranches saw steady growth and chose to expand to 7 locations.
By month five, we’d generated over 2,500 new leads and reduced CPA by 73%, turning Google Ads into a reliable source of quality leads.
Reconfigured tracking with 9 essential fixes
Restructured campaigns with targeted keywords and negatives
Created tailored ad copy for better engagement
Frequent testing of ads, keywords, and lead forms
Generated 2,500+ leads, reduced CPA by 73%, supporting expansion to 7 locations
